News

Huhtamaki unveils Adtone cup with digital content

HUHTAMAKI OYJ PRESS RELEASE 16.3.2017 10:00

Huhtamaki Foodservice Europe-Asia-Oceania today introduced AdtoneTM, a single-use paper cup with digitalized connection. The Adtone cup comes with a heat activated thermochromic label and a QR code with programmed link to customer’s website.

The new digitalized connection makes the single-use paper cup a perfect media for smart device centered promotional campaigns. Consumers interact with a coffee cup for several minutes at a time and pay attention on what is printed on it. Adtone cup delivers the message effectively while enhancing the customer experience with fun and relevant digital content.

The unique and dynamic QR codes are controlled with special digital data management software turning the coffee cup into truly smart packaging. Thermosensitive printing keeps the code hidden until usage, safeguarding the promotional content for the customer until purchase of the beverage. When a hot drink is poured into the Adtone cup, the heat activates the thermochromic printing on the label, revealing the unique QR code. By scanning the code with a mobile device, customer can access promotional website and the associated digital content.

The smart code management software ensures that each promotion code can only be used once and dynamically changes the digital content after use. Huhtamaki AdtoneTM enables cafes and restaurants to run variety of campaigns from loyalty rewards to prize winning promotions. It is also a great tool for joint promotions and makes the cup a perfect companion to digitalized media content. Please visit our Adtone website at www.huhtamaki.com/adtone

Images for media use at http://bit.ly/2mYxbXW

Watch the video at https://youtu.be/Nk6KEeG9PHk

Press contact 
Timo Tiilikainen
Commercialization Director, Foodservice EAO
Huhtamäki Oyj
timo.tiilikainen@huhtamaki.com
+358 (0) 50 577 4255

Huhtamaki is a global specialist in packaging for food and drink. With our network of 74 manufacturing units and additional 24 sales only offices in altogether 34 countries, we're well placed to support our customers' growth wherever they operate. Mastering three distinctive packaging technologies, approximately 17,000 employees develop and make packaging that helps great products reach more people, more easily. In 2016 our net sales totaled EUR 2.9 billion. The Group has its head office in Espoo, Finland and the parent company Huhtamäki Oyj is listed on Nasdaq Helsinki Ltd. Additional information is available at www.huhtamaki.com.