Our business strategy

Our business strategy sets out how we'll be successful, in the context of the trends that are driving change for our customers and for us.

Six action points to achieve our ambition

Focus on food: We'll concentrate on our core – consumer food and drink packaging – and related packaging where our expertise in food contact is relevant.

Grow with our customers: We'll actively seek to enter new markets with our existing customers, grow our business there with local customers, and firm up our position in developed markets.

Innovation: We'll grow through innovation and acquisition. New products, applications, and structures and products will contribute 25% of our net sales.

Efficient structure: We'll keep developing our organization, building centralized capability in core functions and sharing best practice to support our local operations.

Multicultural: We'll remain a truly multinational company, opening up exciting development opportunities for colleagues across our business.

Engaged people: We'll keep everyone up to date with the change we want to make and involve them effectively, to deliver the same high standards to customers around the world.


To learn more about Huhtamäki as a company, please see our company video.