Freshly brewed coffee heralds a new day in most South Indian homes with many even sipping on a couple of cups throughout the day. However, preparing the decoction daily and getting it right is a time-consuming affair, at least for time-strapped working adults and youth on-the-go. Designed for an exquisite coffee decoction rather than coffee powder or beans, this pack enables filter coffee lovers to taste convenience along with their aromatic daily brew. Its light-weight and spout functionality make handling and pouring easy while minimizing spillage.
Barrier properties of this pouch ensure aroma and flavor retention while extending product shelf-life to 3 months. (Home brews generally have a shelf-life of less than 24 hours). Capturing immediate attention with graphics creatively merged with its profile, the pack refreshes consumer connections with the dabara set (tumbler and bowl) in which the beverage is traditionally poured and served. Compared with rigid glass bottles, it offers no breakages, easy distribution and fewer vehicle journeys in the supply chain.