RAW Pressery is a leading cold-pressed, 100% natural juice brand in India. This solution was developed to help the brand assemble a creative marketing-tie in with 2019’s most awaited blockbuster movie, Avengers Endgame.
RAW leveraged its association with Disney to engage all Marvel fans in a unique manner. With the HP Indigo 2000 digital press, we designed 6 limited edition collectors packs to encourage fans to juice up some super strength and do whatever it takes to bounce back! Each digitally printed pack features a superhero sleeve for full-body decoration and maximum visual impact. Overall, this MARVELous offering resulted in improved recall, social media engagement and sales for the brand.