Registered holography offers innovative ways for packaging to look great and stay protected counterfeiting. It offers dual advantages of brand security and enhanced shelf-appeal. A unique registered holography process developed in-house offers packs enhancement (holographic effects) without the use of a holographic film in the laminate. It also offers the option of having a combination of metallic and holographic effects together to improve aesthetics as well as pack security.
The shampoo pack featured was designed to address rampant duplication of a major shampoo brand across South India. Here, the hologram is creatively registered with the printed artwork to offer aesthetic improvements and anti-duplication. It also includes a combination of metallic and holographic effects together to improve pack attention as well as anti-duplication.