Retort shaped pouch
This profile pouch represents a new and sustainable packaging format for milk-based beverages that are typically sold in glass, cartons or PET bottles. Its distinct shape provides for great point-of-purchase appeal while its matt finish provides a multi-sensory experience. These together aid in higher product and brand recall. Extending the product shelf-life through retort, this pack makes Thandai (a traditional Indian drink) more readily accessible as it takes advantage of distribution through non-refrigerated cold chains. The ecological impact of the product is minimized through source reduction achieved by replacing a rigid container with a flexible structure and replacing refrigerated distribution with a non-refrigerated chain.