Global specialist in food and drink packaging, Huhtamaki, has just launched its new recyclable* Diamond Impresso Double Walled Hot Cup.  Offering customers a tactile and ergonomic grip, this modern diamond shaped embossing is unique to Huhtamaki and is further enhanced by the striking new ‘pause’ design.  A sophisticated colour scheme that comes in a mixed sleeve of four contemporary colours and features Huhtamaki’s pioneering iconography and QR code which allows users to easily find the nearest cup recycling hub.

Becci Eplett, Marketing Manager at Huhtamaki UK explains the cups’ distinctive benefits.

“Our latest innovation, Diamond Impresso adds to the hugely successful ‘S’ Wave and Bubble Impresso embossed range. As with all of the Impresso range, these cups use up to 25% less material than most other smooth walled double and triple wall cups on the market.  This is a significant reduction in packaging weight without compromising cup performance and is ideal for businesses who are continually looking to improve their sustainability.  Our new diamond design feels great to hold and offers enhanced insulation.”

The new ‘pause’ Diamond Impresso is perfect for hot drinks and is recyclable at one of over 4,500^ paper cup recycling points in the UK, where consumers can return cups via bring banks and in-store take back schemes.

 “We understand that packaging is about so much more than purely what goes around a product, “explains Becci, “it's about building brands, protecting reputation, and opening up new opportunities in new markets. As with all our paper cups and containers, the new ‘pause’ Diamond Impresso is manufactured right here in the UK from 100% PEFC (Programme for the Endorsement of Forest Certification) paperboard, which is good for both the environment and for the economy.”  

The Impresso range now comprises Diamond, S Wave and Bubble and each of them can be fully customised with a full colour, branded design allowing Huhtamaki’s customers to personalise the cups to their own design.