Embracing premiumization and breaking taboos in Feminine Care packaging

As the global market shifts towards premiumization, feminine care products are evolving beyond functionality to offer a luxurious and engaging experience. Coupled with the growing movement to remove taboos around women's health, modern packaging now reflects confidence and transparency —helping brands connect authentically with consumers worldwide.

Elevating feminine care through thoughtful packaging

Our Feminine Care packaging embodies premium aesthetics to elevate the consumer experience. Pads are presented in easy-to-use wicketed bags, offering convenience and sleek shelf appeal. Intimate wipes come in hygienic, flow wrap format, designed to maintain the product in optimal conditions. With customizable options like perforations for seamless opening and a selection of eye-catching materials—Metallic, SuperWhite, and varied opacity levels—brands can create distinctive packaging that resonates with today’s consumers.

Sustainability at the core

Our commitment to sustainability shines through in our feminine care packaging materials. Wicketed bags are thoughtfully designed with recyclability in mind, primarily using mono material in our blueloop™ PE. To broaden sustainable options, we also offer a blueloop™ Paper variant, providing brands with more choices without compromising quality. For intimate wipes flow wrap packaging, traditionally produced with blueLite™, we now provide alternatives in blueloop™ PE, supporting greater circularity. Prioritizing source reduction and compatibility with existing packaging lines, these materials help drive a more sustainable future. Additionally, with options containing post-consumer recycled (PCR) content, our solutions align with evolving regulations and the principles of the circular economy.

Sizes

  • Wicketed bags for pads available in counts ranging from 4 to 75, with film thickness between 30 and 60 microns
  • Flow wrap packaging for wipes are offered in reel format, typically in widths that allow for counts from 10 to 50 wipes

 

Ready to elevate your feminine care packaging? Contact us today to explore tailored solutions that meet your brand’s needs.