"Digital technology will revolutionize the food sector"

The opportunities afforded by digitalization center around three pillars: sustainability, profitability, and transparency, says Dr. Martine van Veelen, Director of EIT Food West.

"Digitalization is not the aim – delivering customer value is"

Digitalization enables Huhtamaki to meet its ambitions in terms of growth, competitiveness, developing talent and embedding sustainability in everything it does, states Antti Valtokari, Executive Vice President, IT and Process Performance.

"Manufacturers must change both their technology and their culture"

A first step is for companies to evaluate where they are currently and map out exactly where Industry 4.0 can provide the best input to their work, suggests Joe Young, a Senior Research Engineer at the Manufacturing Technology Centre.

How can digitalization deliver circular and sustainable manufacturing?

The virtual roundtable discussion with a focus on the use of digitalization in manufacturing and its operations, data collection and analysis to deliver more sustainable operations was held on April 15, 2021.

Meet the Circle



Alexandre Affre

Deputy Director General, BusinessEurope

Lorenzo Allio

Senior Policy Analyst, European Regulation and Innovation Forum

Caesaré Assad

Food System 6

Annica Bresky

President and CEO,
Stora Enso

Patrick ten Brink

Deputy Secretary General, The European Environmental Bureau

Kate Daly

Managing Director of the Center for the Circular Economy, NextGen consortium & Closed Loop partners

Tobias Eriksson

Head of Efeso Nordics, and of the Forest and Packaging Industry Team

Steve Evans

Professor and Director of Research, Centre for Industrial Sustainability at Cambridge University

Darragh Flynn

Managing Director, The Happy Pear

Ray Georgeson

Trustee, WasteAid

Ali Harlin

Research Professor at VTT & Lead of Package Heroes

Charles Héaulmé

President and CEO, Huhtamaki

Frank Heidlberger

Director of Global Packaging, McDonald's

Thomasine Kamerling

EVP, Sustainability and Communications, Huhtamaki

Jyrki Katainen

President, Sitra

Tim Marsden

IT Director - Supply Chain, Coca-Cola European Partners

Andy Parton

Vice President Petcare Commercial, Mars

Fatma Sahin

European External Affairs Manager, Unilever

Heikki Salmela

Chairman of the Board and Founder, Hesburger

Petri Sarvamaa

Member of the European Parliament

Antti Valtokari

EVP, IT and Process Development, Huhtamaki

Martine van Veelen

Director, EIT Food West, European Institute of Innovation & Technology

Henna Virkkunen

Member of the European Parliament

Maria Wetterstrand

Former Head of the Swedish Green Party,
CEO Miltton Europe

Michelle Wilson

Lead of Circular Economy Network, WasteAid

Joe Young

Senior Research Engineer, Manufacturing Technology Centre

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