Huhtamaki publishes its first stakeholder report on what is needed to design for circularity


Huhtamaki publishes its first stakeholder report on what is needed to design for circularity

How do we move away from a linear model, where we create a product from scratch, use and discard? What standards are needed to enable us transition to a circular economy? What is the role of consumer behavior in creating a food system that is sustainable? Leaders across the food industry answer these and other questions in a new report Designing for Circularity, published by Huhtamaki, a key global provider of sustainable food packaging solutions. The report includes expert views from industry leaders such as McDonald’s and Stora Enso, as well as academia, NGOs and institutions.

The global food packaging industry is setting ambitious targets to make its operations more sustainable, working on designing for circularity across systems and products. However, lasting solutions need cooperation between different contributors.

“While we have seen a significant leap forward in terms of our industry-wide commitment to sustainability we know that to deliver groundbreaking solutions we have to work across the industry and that no single organization holds all the answers”, says Thomasine Kamerling, Executive Vice President, Sustainability and Communications at Huhtamaki. “Our Circularity report helps to set out on what is needed today to address some of the biggest challenges we face in the creation of true and lasting sustainability, together. We are delighted that so many organizations have taken the opportunity to share their thoughts on what is needed next by contributing directly to the report.

The multi-perspective report includes opinions across the entire food system value chain

The current economy and its regulations have been designed for linear use of virgin materials – create a product from scratch, use and discard. The food packaging industry now calls for new standards to enable transition to a circular economy.

“We need fact-based regulation that provides a clear and predictable framework and enables a systemic change towards circularity. It should promote the use of renewable resources and must encourage businesses to invest in the next generation of environmental innovation. It should also focus on educating consumers and building collection-recycling infrastructures,” reasons Charles Héaulmé, President and CEO of Huhtamaki.

In addition to Huhtamaki, the report collects views from Stora Enso, McDonald’s, Mars Petcare, Food System 6, WasteAid, The Happy Pear, Closed Loop Partners, The Finnish Innovation Fund Sitra, a Member of European Parliament, an academic at Cambridge University and VTT Technical Research Center of Finland. The report is available on

Topics highlighted in the report will be discussed in a Think Circle roundtable discussion today, November 10, 2020 at 14.00 EET. The discussion is moderated by journalist and author Anu Partanen, editor-in-chief of the Designing for Circularity report. Panelists in today’s discussion include Caesaré Assad, CEO of Food System 6; Annica Bresky, President and CEO of Stora Enso; Charles Héaulmé, President and CEO of Huhtamaki; Frank Heidlberger, Global Packaging Director for McDonald’s; and Jyrki Katainen, President of The Finnish Innovation Fund Sitra. The virtual panel discussion can be followed from

Thomasine Kamerling, Executive Vice President Sustainability and Communications at Huhtamaki: “Our Circularity report is the first step of Think Circle, an initiative towards open stakeholder discussion for a more sustainable future. We believe in protecting food, people and the planet and making a positive contribution in everything we do. Think Future. Think Circle. ©”

For more information:
Katariina Hietaranta, Head of Media Relations, tel. +358 10 686 7863

Global Communications

Huhtamaki is a key global provider of sustainable packaging solutions for consumers around the world, enabling wellbeing and convenience. Our innovative products protect on-the-go and on-the-shelf food and beverages, ensuring hygiene and safety, and help prevent food waste. We embed sustainability in everything we do. We are committed to achieving carbon neutral production and designing all our products to be recyclable, compostable or reusable by 2030.

We are a participant in the UN Global Compact and as of 2020, we received an MSCI ESG Rating of A, on a scale of AAA CCC. To play our part in managing climate change, we have committed to set science-based targets through the Science Based Targets initiative. Huhtamaki has been awarded the Silver medal by EcoVadis for performance in sustainability.

With 100 years of history and a strong Nordic heritage we operate in 35 countries and 81 sites around the world. Our values Care Dare Deliver guide our decisions and help our team of 18,600 employees make a difference where it matters. Our 2019 net sales totaled EUR 3.4 billion. Huhtamaki Group is headquartered in Espoo, Finland and our parent company, Huhtamäki Oyj, is listed on Nasdaq Helsinki Ltd. Find out more about how we are protecting food, people and the planet on