Responsible and committed

Food is critical to life and a source of great joy and pleasure. Packaging ensures it is delivered safely and will not be wasted. We see it as our responsibility to produce the best fit-for-purpose packaging to protect and serve food. Choosing the right materials, using them in an optimal way and considering the end of life and recycling possibilities all play a part in developing more sustainable packaging solutions.

From sustainably managed forests

With the right packaging choices, the environmental impacts of making safe food accessible to the world’s growing population can be reduced.  The Programme for the Endorsement of Forest Certification (PEFC) sets standards to transform the way forests are managed, to help all enjoy the benefits that forests offer. Most of our paperboard is currently based on wood fiber that is derived from certified sustainably managed sources.

Fiber for good

We produced our first molded fiber packages in 1903 (Maine, USA) and since then gained a lot of experience and knowledge about molded fiber technology and its applications. Consumers value molded fiber packaging for its recyclability and natural feel.

The original circular packaging

Recycled fiber is an important raw material for fiber packaging. High quality fiber can be used up to seven times before it loses its strength. For example, a used paper cup can after recycling be converted into an egg tray, then a cup carrier, then a wine bottle protector etc.

Responsibility

03.09.2026 · People, Recent, Sustainability

Many small improvements add up: reducing water use in Waterville

21.08.2026 · People, Recent, Sustainability

Simplifying recycled packaging at the Istanbul Flexibles site

08.07.2026 · People, Recent, Sustainability

Turning ambition into action at our Northern Ireland Fiber site