Business strategy

Last updated: May 26, 2020

Shaping the sustainable future

At Huhtamaki, we are for shaping the sustainable future of everyday life to offer wellbeing, convenience and responsible lifestyle to billions of people everywhere. Our ambition is to become the first choice in sustainable food packaging.

Four transformational trends

We live in a changing world and the future of food packaging is impacted by four transformational trends.

Middle class: The next billion consumers will come from the emerging markets.

Future consumer: Consumers of the future will require packaging to be innovative, individual and sustainable.

Digitalization will influence packaging and the way we do business.

Sustainability will drive innovation and collaboration.


Strategic priorities

When looking into 2030, our strategic priorities are

Growth through organic investments, M&A, innovation and venturing in core areas and emerging markets

Competitiveness through scale and performance, and digitizing our operations

Talent through developing strategic capabilities and high-performance culture

Sustainability through an ambitious agenda and innovation


We are grounded in our values               

Care We care for each other, our customers, partners and communities. We care for the future of our planet embedding sustainability in everything we do.

Dare We dare to innovate, grow and have an impact. We are a diverse and entrepreneurial team seeking new opportunities with our customers.

Deliver We commit and deliver solutions to our customers, with integrity and as a team. We are ambitious and strive for high performance.

Our core markets