Strategy
Huhtamaki is a global market and technology innovation leader in packaging for food and everyday necessities. Our vision is to become the first choice in sustainable packaging solutions. Packaging creates value by securing hygiene, food availability, and food safety for consumers around the globe. It also plays an instrumental role in reducing food waste, which is a major environmental impact.
Packaging trends continue to be influenced by the same key as in previous years; the drive for greater resource efficiency, recyclability, and adaptability to emerging legislation—all reflecting the continued shift toward more sustainable practices across the industry. This creates profitable growth opportunities for Huhtamaki.
Our three drivers for value creation
In early 2025, we redefined three key value drivers to drive our 2030 strategy. These are profitable growth supported by all levers, disciplined capital allocation and accountability and speed of execution.
Our mission, vision and values
At Huhtamaki, we believe that packaging is essential to protect food, people and the planet. Everyone, everywhere, should have access to safe, hygienic, affordable food and everyday necessities.
Our vision is to ne the first choice in sustainable packaging solutions.*
In this, we are guided every day by our values Care Dare Deliver.
*Huhtamaki aims to develop sustainable packaging solutions that address specific environmental and customer needs, including recyclability, compostability, and reuse
Our sustainability ambition
At Huhtamaki, we aim to develop sustainable packaging solutions that address specific environmental and customer needs, including recyclability, compostability, and reuse.
Across our operations and value chain, we work to reduce waste, source materials responsibly, and reduce our greenhouse gas emissions. We report progress annually, with our greenhouse gas reduction targets for 2030 validated by the Science Based Targets initiative (SBTi)​.
