Strategy

 

 

At Huhtamaki, we are for shaping the sustainable future of everyday life to offer wellbeing and convenience to billions of people everywhere. With 100 years of history and a strong Nordic heritage in sustainable food on-the-go and food on-the-shelf packaging solutions, we are committed to making packaging more circular with a lower carbon footprint and embedding sustainability in everything we do. 

Our ambition is to become the first choice in sustainable packaging solutions.

 

The future of food packaging is impacted by four transformational trends

 

Middle class: The next billion consumers will come from the emerging markets.

Future consumer: Consumers of the future will require packaging to be innovative, individual and sustainable.

Digitalization will influence packaging and the way we do business.

Sustainability will drive innovation and collaboration.

Our strategy builds on four priorities

Growth through organic investments, M&A, innovation and venturing in core areas and emerging markets

Competitiveness through scale and performance, and digitizing our operations

Talent through developing strategic capabilities and high-performance culture

Sustainability through an ambitious agenda and innovation

 

 

We are guided everyday by our values Care Dare Deliver.

Our objective is to further expand our company globally and develop innovative transformative sustainable packaging with uncompromised quality. 

We will continue to grow by scaling up our core businesses, expanding in emerging markets, developing sustainable solutions and food delivery packaging, and focusing on long-term innovation and venturing.

We will become more competitive by digitalizing all our operations, running our manufacturing more efficiently, and simplifying the way we work globally to achieve world-class operational performance.

We will develop and grow our talent by building strategic capabilities, nurturing our values, and a high-performance culture.

In this, we are guided every day by our values Care Dare Deliver.

Embedding sustainability in everything we do

We at Huhtamaki are committed to making packaging more circular with a lower carbon footprint and embedding sustainability in everything we do. We are focused on achieving carbon neutral production and designing all our products to be recyclable, compostable or reusable by 2030.