Strategy
Huhtamaki is a global market and technology innovation leader in packaging for food and everyday necessities. The global packaging industry is undergoing a paradigm shift, thanks to changing consumer expectations including a greater focus on sustainable alternatives and technology. This creates profitable growth opportunities for Huhtamaki.
Our vision is to become the first choice in sustainable packaging solutions.
Packaging paradigm shift creates profitable growth opportunities for Huhtamaki.
To capitalize on the momentum in packaging markets, the company’s updated 2030 strategy focuses on four areas
Scaling up profitable core businesses
Developing sustainable innovation in partnership with customers
Driving world-class operational performance across the global footprint
Investing in strategic capabilities to drive the transformation journey
Our vision
- Protect food, people and the planet
- Advance the future of sustainable, innovative, connected packaging
- Be the first choice in sustainable packaging solutions
In this, we are guided every day by our values Care Dare Deliver.
Our sustainability ambition
At Huhtamaki, we aim to develop sustainable packaging solutions that address specific environmental and customer needs, including recyclability, compostability, and reuse.
Across our operations and value chain, we work to reduce waste, source materials responsibly, and reduce our greenhouse gas emissions. We report progress annually, with our greenhouse gas reduction targets validated by the Science Based Targets initiative (SBTi).
