To ensure that our sustainability work concentrates on the most material topics, we update our materiality assessment regularly. In 2018, we made a substantial update by applying a new data-driven approach. We included in the assessment news, hard law and soft law, tweets, corporate reports of 40 companies identified as main peers, customers and suppliers, and sustainability-related standards chosen according to their relevance for Huhtamaki’s business sector. We also sent surveys to relevant external and internal stakeholders to supplement the assessment.

In 2019 and 2020, updates to the assessment showed that the material topics for Huhtamaki have remained largely the same over the years. It also confirmed that our 2030 sustainability ambition and goals cover the topics that are most material for us and our stakeholders.


Click image to view a larger version

The matrix was built as follows:

  • the X-axis represents industry view, including internal stakeholder surveys and corporate reports
  • the Y-axis represents external view, including external stakeholder surveys, online news, regulations, Twitter and international standards